Cybersecurity is no longer just an IT issue; it is a business imperative. Many cyber programs, however, fail to gain traction because they lack strong executive sponsorship. This session will explore practical strategies for earning C-Suite buy-in by aligning cyber initiatives with the overall strategic goals of the organization. I will talk about demonstrating ROI, and framing security as a driver of business resilience rather than a cost center. I will talk about how to communicate risk in business language, leverage regulatory and reputational drivers, and present actionable metrics that will resonate with senior leadership as well as talk about why tech leadership has shifted from a functional leadership role to a strategic leadership role and why we need a seat at the table.